Wellness 10
March 24-25, 2010
InterContinental Chicago O'Hare
5300 N. River Road
Rosemont, IL
Online brochure
Presenters:
Anthony T. Pavel
Sponsors:
Institute of Food Technologists (IFT)
Partner Anthony T. Pavel is a panelist for the session titled "Functional Foods in a New Era of FDA Enforcement" on Thursday, March 25, 2010 from 9:15 – 10:15 a.m.
Functional foods continue to be a rapidly growing segment of the consumer food market. The sale of these products must be approached with increased caution, however, because under the new administration, the FDA has sharply increased its enforcement activities. Moreover, the FDA does not specifically recognize functional foods because they straddle several FDA classifications, and can involve numerous regulations. Through practical examples of currently marketed products, you’ll learn about the application of FDA regulations to these foods, as well as applicable advertising law principles. In addition, you’ll gain a firm grasp of FDA’s increased focus on enforcement, and get a better sense of the types of data needed to support health claims for functional foods.
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